About

All things web dev plus email, seo and analytics thrown in for good measure

I write sometimes to teach, sometimes to share opinions, and sometimes to explore. I always write about what interests me – and that’s usually some facet of web development (yes, really) – from project inception to launch, from defining goals and objectives to tracking and analysis, from SEO to email marketing. And everything in between.

I’m a former web developer, project manager, math geek, stats junkie, home renovator and obsessed knitter. I’m currently VP, Technology at NetPlus Marketing.

Jody Pirrello

In her 18 years as a technology, interactive strategy and digital media professional, Jody has helped a broad set of clients, including Healthcare and Insurance – Claritin, Nasonex, Plavix, Botox Cosmetic, AON, Independence Blue Cross and Arkansas Blue Cross, CPG – ConAgra Foods, Phillips Foods and Applegate Farms, retail and mail order – Harriet Carter, Fresh Finds and Deb Shops, as well as the National Hockey League (NHL), Comcast, Merck, Black & Decker, CertainTeed, and Direct Marketing Educational Foundation.

She has guided both B2C and B2B clients design integrated marketing strategies and implement programs that support the brand’s objectives in innovative, creative ways. Jody has led diverse teams in small and medium-sized agencies in all areas of interactive, including defining development methodologies and processes, technical design, security, privacy, usability, web analytics, search engine optimization (SEO), game development and social media programs.

Jody has managed technology, project management, user experience, business analysis, and quality assurance teams.  She excels at training and has taught several classes on software estimation, web analytics, prototyping, and social media monitoring.  She has also taught on the university level at both Parsons School of Design and Montclair State University.

She wrote her first “Hello World” on an Apple II in 1979, and got her first computer in 1981 – a Commodore VIC-20 with 3KB of expansion RAM (no, that’s not a typo!). She quickly realized that 8KB of RAM wasn’t going to cut it when she ran out of memory while typing in a program and learned that there were no external storage devices.

She only cried a little.

She earned dual Bachelor of Science degrees in Mathematics and Computer Science from Montclair State University and lives in the Philadelphia suburbs of New Jersey.  Contact .