Website Launch Checklist

January 20, 2010

I was helping a friend review a site she recently launched.  Right around “Do you have a favicon?” I realized that I had the makings of a good blog post. Hitting my late-30s has to be good for something. During Development Content & SEO Define a filenaming scheme and stick to it – camelback, underscores, [...]

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7 Google Analytics Tricks and Tips

January 6, 2010

Google Analytics is a popular choice among web site developers with good reason – it’s free, works with little configuration for the basics, and offers seemingly unlimited options for customization and specialized tracking. Here are a few of the tricks and tips that I use regularly.  I have a lot more up my sleeve so [...]

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The Changing Face of the Web

December 30, 2009

As web marketers we’re constantly working to keep abreast of demographics and trending.  There’s no use talking to teens on twitter if most of them are on myspace or texting. As the web, social networks and mobile usage matures, the make up of the user base moves from early adopter to mass market.  We’re seeing [...]

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Is Your Site Mobile Friendly?

December 28, 2009

I’m sure you’ve heard all the predictions – mobile will be big in 2010.  Mobile web usage grew by 34% in the past year, and smartphone users make up half of all mobile users.  We’re seeing growth of over 40% in three key mass markets segments – women, teens, and seniors. With growth like this [...]

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500,000 fans – now what?

September 13, 2009

You’ve probably seen the TGI Friday’s campaign to get 500,000 facebook fans for Woody (the fictional hipster Friday’s guy) by the end of September. It’s an interesting idea (who doesn’t like free stuff?), but it has me wondering a few things. What are they trying to accomplish? I became a fan of Woody and registered [...]

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SEO, Content Organization, and Its Impact on Social Media

June 23, 2009

If you’re working on your social media presence (isn’t everyone?), be sure to include search engine optimization in your tactics.  As we all learned in the 90s, “if we build it they will come” does not play. Social media is about distributed information – a blogger posts a review and links to your product page, [...]

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